Taco Bell's Live Más Live 2025 was an extravaganza that highlighted the brand's innovative spirit and fan engagement strategies. Held on March 5, 2025, at Brooklyn’s Paramount Theater, the event unveiled new menu items, including a revolutionary Quesocrisp taco made from hardened cheese. Attendees experienced a vibrant atmosphere with influencers and entertainment, emphasizing Taco Bell's position at the forefront of fast-food innovation. Another key highlight was the introduction of Live Más Café, marking Taco Bell's entry into the coffee market, showcasing its eagerness to explore new culinary ventures.
Taco Bell's Live Más Live event showcased innovative menu items, including the Quesocrisp taco and a slider version of the Crunchwrap, demonstrating its commitment to modern flavors.
The event also marked the announcement of Live Más Café, Taco Bell's pioneering entry into the fast-food coffee sector, emphasizing the brand's dedication to diversification.
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