The latest social media statistics reveal that over five billion people are using social media in 2024, indicating deep integration into daily life globally.
As of 2024, the global social network penetration rate has reached 62.2%, showing that over half of the world’s population is active on social media.
Users now spend an average of 143 minutes per day on social media, dropping from 151 minutes in 2023, suggesting a potential shift in engagement strategies.
The projected growth of social media users to six billion by 2028 highlights the need for marketers to adapt their strategies to reach this expanding audience.
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