Generic, surface-level LinkedIn content fails to attract prospects and leaves calendars empty. Demonstrating clear authority is the most effective way to book discovery calls. Five post types convert posts into client magnets by showing expertise through vulnerability, contrarian thinking, data-backed results, instructive steps, and direct calls to action. Vulnerable posts describe the messy middle of solving client problems and include specific failures and fixes that become practical roadmaps. Contrarian posts challenge common wisdom with numbers, client feedback, and strategy to stand out. Consistent use of these targeted post types builds trust, saves attention, and drives repeat discovery call bookings.
Sharing regular content won't cut it anymore. Images of your work setup without an inspiring message, generic rambles that don't connect, and anything that doesn't portray you in the best light wastes everyone's time. Your audience scrolls past without stopping, and your calendar stays empty while people with half your experience book client after client. The best way to book discovery calls is by demonstrating your authority. So do that.
Share the exact moment you cracked a problem your ideal clients face daily. Not the version where everything went smoothly, but the messy middle where you nearly gave up. When you post about doubling your revenue after three failed launches, include the spreadsheet mistake that cost you $10k and how you fixed your pricing model. Your vulnerability becomes their roadmap.
People trust leaders who've been where they are. They see themselves in your struggle and believe in your solution because you lived it. Last week's post about your email automation nightmare that led to a 70% open rate system gets saved and shared. Meanwhile, the generic "5 email tips" post from someone else gets a courtesy like from their mom. Post type 2: Challenge the gospel everyone preaches
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