Brand positioning involves a business understanding what sets it apart and making these qualities known to their target audiences. When used correctly, brand positioning should resonate with an audience in a way that fosters loyalty.
A brand has the freedom to position itself however it would like. When done well, brand positioning serves to strengthen a company's popularity. When it goes bad, it can go really bad. Avoid the perils of brand positioning by following these tips.
In the context of brand positioning, your company needs to know how the world sees it now. This information gives your brand a foundation to build on with a new image. During this step, you may uncover that your brand isn't making the impact you wanted it to.
Collection
[
|
...
]