#brand-positioning

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Marketing tech
fromAlleywatch
2 days ago

Bluefish Raises $20M to Power Marketing for the Fortune 500 in an AI World

Bluefish provides an enterprise-grade AI marketing platform enabling Fortune 500 brands to monitor, optimize, and influence brand presence across AI channels.
fromVogue Business
1 month ago

Tariffs, price hikes and M&A: 2025's beauty landscape rewrites the Vogue Business Beauty Index

Beauty brands are adapting to ongoing shifts, including tariff fluctuations and a cost of living crisis, impacting consumer behavior towards affordability.
E-Commerce
fromThe Drum
2 months ago

CMOs face growing C-suite pressure as market volatility reshapes marketing strategy

Brand executives clearly sense a more unpredictable and volatile market. They are being asked to manage risk while also delivering on growth objectives.
Marketing tech
Marketing tech
fromHackernoon
2 years ago

Stop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon

AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
fromPractical Ecommerce
3 months ago

Flash Sales without Brand Damage

The era of '40% off everything, today only' is mostly gone; repeat customers now expect a blend of urgency, brand alignment, and personalization.
Marketing tech
Media industry
fromRolling Stone
4 months ago

Five Expert Strategies to Boost Sales and Retain Customers in a Down Market

Businesses should prioritize existing customers to stabilize revenue and build loyalty.
Targeted high-value incentives can effectively drive repeat sales and referrals.
Transparency and honest deals enhance customer connection and sales.
Effective brand positioning and consistent engagement increase customer retention.
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