In an increasingly crowded digital landscape, marketers must be ultra-selective in their content strategy to truly resonate with their audience's distinct needs.
Only 40% of marketers have a written content strategy, leading to wasted resources and disinterest as they create generalized content rather than targeted, high-quality material.
A strong content strategy not only focuses on delivering value but also helps in crafting a cohesive brand narrative that effectively engages and builds trust with the audience.
Content marketing can enhance customer lifetime value by up to 70%, making it crucial for businesses to have a clear and focused content strategy.
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