Etsy's chief marketing officer Brad Minor shared the retailer's unique structure, which sees the marketing and comms function sit within operations... It means you have a better understanding of the how and the why and the direct impact that every decision has on customers.
Anne Pascual oversees design, marketing and content at Zalando, connecting the teams to build a single brand. The results? A holistic Zalando brand with different touch points and a cohesive perception.
#marketing-strategy #team-collaboration #fashion-industry #creativity-in-marketing #cmo-role-evolution
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