Marketo's October 2024 release introduces enhancements such as improved webinar engagement tracking, tokenization for event automation, and a new Smart List feature for better campaign management.
The enhanced registration data in the Engagement Dashboard provides marketers with company-level attendance data, allowing for targeted follow-up strategies based on audience demographics like company and industry.
Tokenization streamlines the process of launching webinars by allowing automatic incorporation of details into emails and landing pages, reducing manual entry and enhancing campaign efficiency.
The 'Set to Affect' count feature gives users insight into how many records will be impacted by changes in Smart Campaign rules, promoting informed decision-making.
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