A new advertising campaign by McKinney for Texas Pete seeks to renew interest in the century-old brand amid a growing hot sauce market. Titled 'The Ballad of Texas Pete,' the campaign celebrates the condiment's heritage in Southern culture and features its historic cowboy mascot. This multi-faceted initiative includes four impressive shorts and will be showcased through connected TV, online videos, and social media, along with in-store signage and merchandising strategies throughout the year to enhance Texas Pete's visibility on store shelves.
The Ballad of Texas Pete highlights the brand's deep roots in Southern culture and aims to remind Americans of the condiment's iconic status.
The campaign features a catchy ballad and will be promoted across various platforms, including connected TV and social media.
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