Lara Balazs has been appointed as Adobe's CMO and executive vice president of global marketing, where she will lead initiatives across events, campaigns, communications, and more.
Adobe aims to expand its brand reach and better engage existing users under Balazs's leadership, coinciding with its push into generative artificial intelligence in digital design.
Narayen expressed confidence in Balazs's ability to enhance Adobe's brand impact, citing her extensive experience across both business-to-business and consumer markets.
Balazs's notable experience includes significant roles at Intuit, Nike, Amazon, and Visa, where she contributed to major initiatives like the launch of Apple Pay.
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