Albertsons' new digital advertising campaign aims at enhancing customer convenience with brief videos promoting e-commerce features like pickup service, 30-minute delivery, and digital rewards.
The videos highlight key attributes of Albertsons' services, including the same promotions online as in-store and customer refunds for non-fresh items, emphasizing convenience and value.
A new app feature, 'ShopAssist', enables communication between shoppers and order pickers, enhancing the online grocery shopping experience with personalized preferences.
With a 23% increase in e-commerce sales year-over-year, digital revenue now accounts for 7% of total income, showcasing the success of Albertsons' digital initiatives.
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