Alibaba's new digital marketing tool boosts Singles' Day sales for merchants
Briefly

Quanzhantui, Alibaba's new digital marketing tool, has proven successful in enhancing merchant sales, with an impressive 66% increase in average gross merchandise value on launch day.
The significant utilization of Quanzhantui by over 250,000 merchants during Alibaba's Singles' Day indicates its crucial role in the company’s strategy to monetize Taobao and Tmall.
Read at South China Morning Post
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