"PepsiCo Foods launched the FLVR TikTok channel in early 2023, and in just six months, it attracted 1 million followers, becoming one of the biggest branded food entertainment communities on TikTok."
"Designed specifically as an antidote for push-based marketing fatigue, FLVR was designed to enhance our brands' culinary credibility and expand beyond our core categories and consumption occasions."
"Marketing professionals who want to pursue this strategy need to believe maniacally in their vision and maintain an editorial firewall to ensure content authenticity."
"At PepsiCo, FLVR serves as an effective vehicle for the brands rather than being driven by them, allowing for creative freedom and audience engagement."
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