TD Bank's 'Own A Piece of It' campaign utilizes a unique approach by incorporating iconic brand logos cut out from billboards to promote its fractional investing services. The campaign, created by Ogilvy Canada, features minimalistic designs with bold colors and strategic photography. By showcasing familiar logos from major brands like McDonald's and Starbucks, the ads cleverly communicate the concept of everyday investors owning a piece of these companies while adhering to trademark laws. The campaign exemplifies the power of creative and thoughtful marketing, effectively engaging audiences through visual humor.
TD Bank's 'Own A Piece of It' campaign cleverly uses cutouts to feature iconic brand logos, promoting fractional investing while navigating copyright laws.
The campaign is marked by bold colors and minimalist designs, resulting in ads that not only capture attention but also demonstrate the power of thoughtful marketing.
Each billboard acts as a visual pun, allowing everyday investors to feel connected to popular brands like McDonald's, Starbucks, and Apple.
Ogilvy Canada's creative approach highlights the importance of brand recognizability while cleverly circumventing trademark restrictions on logo usage.
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