Best Buy is refreshing its marketing with touches of magenta, teal, and red, featuring Gram, the retailer's 'spokeshologram', to show a humanized perspective on tech and its possibilities.
Customers are looking to Best Buy to play a bigger role in discovering, learning, and being inspired by technology beyond just specs and sizes; emphasizing humanizing tech and showing its potential uses.
Best Buy's launch of Microsoft's Copilot+ PCs AI-enhanced laptops reflects the increasing need for customers to understand and utilize rapidly evolving AI tools in their daily lives for support and convenience.
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