"Once a brand has some traction and is becoming popular, it often happens that bad actors come in. They set up their own seller accounts on various e-commerce platforms to try and trade off the goodwill that you just built up with your consumers."
"Brand protection is a combination of preventative techniques and responsive strategies to combat brand abuse-an umbrella term referring to the misappropriation of your business's brand by third parties attempting to fraudulently target and profit from your customers."
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