Bumble CMO Selby Drummond to Exit
Briefly

"Selby has been an outstanding steward of Bumble's iconic brand over the last four years. Under her leadership, the Bumble brand has become well-known and respected around the globe..." - Lidiane Jones
"Drummond has helped carve out Bumble's reputation as a women-focused challenger in the crowded online dating scene... She spearheaded 'We've Changed So You Don't Have To,' a brand refresh and global campaign..."
"The brand quickly issued an apology and removed the billboards from global circulation... This highlights the delicate balance between bold marketing strategies and community sensitivities in a competitive landscape."
"Competition from apps including Tinder and Hinge, combined with a new school of startup apps and the resurgence of real-world interactions, are all challenges to Bumble's business."
Read at Adweek
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