By 2026, global B2B digital ad spend is projected to reach $48.15 billion, nearly tripling from pre-pandemic levels, indicating a robust post-pandemic recovery.
B2B's share of total digital ad spend will rise slightly from 5.5% to 5.8% between 2020 and 2026, showcasing steady growth in B2B digital marketing.
The US dominates B2B digital ad spending, accounting for 47.4% of the global total, with a significant year-on-year increase of 14.9% expected this year.
As B2B marketing professionals prepare for 2025, they should use current trends and predictions to shape budgets and strategies in alignment with expected growth.
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