"You've got the agency model that served us well as an industry, but you end up going to the same people at an agency for the same ideas which you then roll out into your business. And then a few years later you go out and pitch again...which is desperately unfair on agencies as it's expensive, but clients are just looking for new ideas. The model is broken. Everyone's in a race to the bottom to provide the best ideas and not getting paid for them anymore,"
"Marketers need a partner to pivot around their exact specifications when they need it. Agencies can't do that - because they've got a fixed and firm way of delivering that comes with an overhead. Hello Finch is still a one stop shop but it pivots depending on what they need at the time."
Jemima Bird spent more than two decades client-side, most recently as customer director at the Co-op, where she refocused the brand on local communities, led a campaign directed by Shane Meadows, and negotiated a product partnership with Coronation Street. She left in January and launched Hello Finch, a combined consultancy and agency network. Hello Finch assesses brand needs, recommends marketing activity, and taps a pre-established agency network to advise on investment timing and placement. The model aims to avoid compromises of full-service retainers, address fragmented distribution channels, improve cost oversight, and provide flexible, pivotable resourcing for marketers.
Read at The Drum
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