The holdco era is over. The operating company age is here - for real this timeThe future of advertising agencies is shifting from a holding company model towards more unified operating companies.
Holding pattern: Omnicom, IPG and the deal that's leaving marketers on edgeMarketers are filled with uncertainty regarding future agency models and industry changes following the recent announcements by major players.
Council Post: Traditional Marketing Agencies Need To Evolve: Here's What Comes NextThe traditional marketing agency model is failing due to lack of integration and understanding of client needs.