Council Post: 20 Communication Tips For Marketing Pros In Complex Industries
Briefly

"Unless communications pros grasp where their audience is in their current understanding, they can't take them to where they'd like them to be." - Seema Sehgal Kalra.
"Some of our strengths as communicators are simplifying complexity and translating jargon for lay audiences, but that requires a baseline understanding of what we're communicating about." - Patrick Holmes.
"Simplifying messages through emotionally resonant storytelling is key in complex industries like healthcare. Use relatable analogies and examples to 'show, not tell' how your service improves lives." - Lyric Mandell.
Read at Forbes
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