"Unless communications pros grasp where their audience is in their current understanding, they can't take them to where they'd like them to be." - Seema Sehgal Kalra.
"Some of our strengths as communicators are simplifying complexity and translating jargon for lay audiences, but that requires a baseline understanding of what we're communicating about." - Patrick Holmes.
"Simplifying messages through emotionally resonant storytelling is key in complex industries like healthcare. Use relatable analogies and examples to 'show, not tell' how your service improves lives." - Lyric Mandell.
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