Council Post: How To Leverage Generational Preferences In Healthcare Marketing

"Healthcare marketers can tailor messaging by using platforms preferred by each generation. For example, younger audiences may respond well to social media and influencer-driven campaigns, while older demographics might prefer email newsletters or traditional media. Offering flexible communication channels ensures engagement across all age groups." - Marggiori Salas, IORI Digital

"Healthcare marketers can bridge age gaps by meeting each group where they are. Target younger decision-makers (ages 35 to 44), who drive the vast majority of family health choices, through digital-first channels like social media, videos and health apps. For senior audiences, maintain traditional media. Create content that works across platforms: educational videos, social posts and mobile-friendly telehealth tools." - Ben Kunz, Mediassociates

"Reaching diverse age groups in healthcare marketing is easier with AI-powered content tailoring. Younger audiences may prefer short, casual videos, while older patients might value more detailed information. AI helps deliver the right format and depth of content to each demographic, ensuring messages are received effectively."

Read at Forbes