Dr. Bin Tang, an AI and digital marketing leader, emphasizes the importance of competitive analysis in achieving global success. Businesses must research competitors globally, assessing their strategies and market presence. Through this analysis, companies can identify strengths, weaknesses, and market trends. Tang outlines five key steps, starting with recognizing competitors on a global scale and analyzing their digital footprint, including websites, content strategies, and social media engagement. By leveraging these insights, businesses can refine their approach to differentiate themselves effectively in the marketplace.
Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you have to pay attention to what your rivals are doing.
Being an expert in competitive analysis is almost a prerequisite for global success. It allows you to understand trends, identify opportunities and predict challenges with confidence.
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