Donald Trump's Win Cements a New Era for Campaigning Online
Briefly

"When we live in such a time as this, when there is such record distrust in the traditional media, people trust people, and influencers are people. They look to influencers to tell them what to be passionate about, what to be enraged about, what to be activated about, and then that's exactly what we wanted to do throughout this campaign."
"The Trump campaign was at a disadvantage to Harris's massive canvassing operations... Republicans in battleground states like Michigan criticized the campaign's meager get-out-the-vote effort, fearing that it could cost them the election."
"But the in-person campaigning may not have mattered. Bruesewitz believes the campaign's digital operation may have been what put them over the edge."
"Many of these creators exist in the manosphere, a community of men who traffic in racist and misogynistic content. Other Trump-aligned influencers who attended these events spread conspiracy theories about Harris, immigration, election fraud, and more."
Read at WIRED
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