Elon Musk's X has broadened its antitrust lawsuit by adding notable advertisers such as Nestlé and Tyson Foods, alleging they conspired to boycott the platform following Musk's takeover. Initially filed in August, the lawsuit claims that members of the Global Alliance for Responsible Media unlawfully restrained billions in advertising revenue, resulting in diminished competitiveness and user engagement for X. Alongside X, the World Federation of Advertisers has stated its commitment to contest the lawsuit. The consequences of this case may significantly affect the digital advertising ecosystem and antitrust laws.
Elon Musk's X has expanded its antitrust lawsuit to include major advertisers, alleging a conspiracy to boycott the platform post-acquisition, threatening advertising revenue.
The lawsuit accuses GARM members of unlawfully withholding billions in ad revenue from X, resulting in decreased competition and user engagement on the platform.
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