Evergreen content is informational material that remains relevant and useful over time, consistently attracting readers and generating traffic, unlike trend-based posts.
The term 'evergreen content' comes from the evergreen tree, which keeps its green leaves all year round, signifying sustainability in content marketing.
Evergreen content boosts your platform's long-term visibility and drives conversions, making it a crucial aspect of a successful content marketing strategy.
Timeless topics like 'how to brew coffee' have lasting appeal, generating steady, long-term traffic instead of peaking quickly before fading.
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