So-called 'level 0' brands don't even need to worry about attribution, because they're too green to even know how to drive new customer orders profitably and predictably.
Moving on, 'level 1' brands rely on one channel for customer acquisition. It might be YouTube or TikTok, but most of the time it's one of the apps in Meta's fleet.
Brands of varying levels require different approaches to attribution, from no attribution for 'level 0' brands to adopting one methodology for 'level 2' and 'level 3' brands.
#brand-operators #attribution-methodology #retail-media-networks #standardization #customer-acquisition
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