The past year has been positive for franchise sales, with strong consumer demand for essential services and health-related franchises driving growth.
A favorable lending environment earlier in the year allowed aspiring entrepreneurs to secure financing, fostering significant growth in the franchise sector.
Franchise brands are increasingly focusing on differentiating themselves through targeted digital marketing and enhanced support programs in an increasingly competitive landscape.
Investing in franchisee support programs, such as financial planning resources and operational training, aims to increase retention rates and drive long-term success.
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