From AI growing pains to influencer power-five social media trends shaping the art world in 2025

Cultural organisations will increasingly use AI tools to streamline their content creation. However, there will be growing pains as organisations strive to maintain personalisation. Organizations should also create a strategy for transparent communication externally for audiences.

Forward-thinking organisations will focus on building deeper connections with niche communities, creating tailored content that resonates with a relevant audience. This shift towards prioritising quality audience following is crucial. Platforms like YouTube and Instagram will be key to building successful communities.

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