"Marketers can see across everything, bringing the brand story vision to a tangible product roadmap, but digital transformation often puts storytelling on the back burner."
"We can be our own worst enemy - marketers need to get back in front of the customers to enhance the experience."
Marketers face significant changes that impact their roles and effectiveness. They possess the ability to connect brand stories to product roadmaps. However, digital transformation often sidelines storytelling. To improve customer experiences, marketers need to re-engage with their audience and prioritize direct interactions. Recognizing their own potential pitfalls is crucial for marketers to enhance their effectiveness in a rapidly evolving landscape.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]