German car brands are losing market share in Southeast Asia, primarily due to the rise of affordable Chinese vehicles. In Singapore, German car registrations fell from 32% to 28%. Chinese brands skyrocketed from 5.9% to 18.2% within a year. Simultaneously, Malaysia and the Philippines also witnessed drops, with BMW and Volkswagen sales decreasing significantly. Overall, German manufacturers face broader global challenges, with notable reductions in their global vehicle sales for 2024, notably being affected by China's expanding automobile exports in the race for electric vehicle dominance.
In Singapore, the share of new car registrations for German brands dropped to 28% in 2024, down from 32% the previous year, according to data from the nation's Land Transport Authority.
Meanwhile, Chinese brands captured 18.2% of new car registrations a leap from just 5.9% in 2023. Japanese automobile giants also saw a notable decline in market share.
In Malaysia, BMW's market share dipped slightly from 1.5% to 1.3% in 2024, while Mercedes-Benz and Volkswagen also recorded declines, according to data from the Malaysian Automotive Association.
The struggles of German automakers in Southeast Asia reflect a broader global shift, with BMW, Mercedes-Benz, and Volkswagen posting declines in global sales.
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