Gersh is expanding its brand consulting division, offering strategic services aimed at building authentic connections between brands and their audiences. This growth is exemplified by the addition of First Round's On Me, a mobile dating brand that merges traditional and modern dating experiences. Gersh's focus is on providing tailored strategies across different sectors, including sports, fintech, and dining, driven by the leadership of Alec Shankman. The agency emphasizes the impact of its consulting services in a rapidly evolving cultural landscape, reflecting a significant demand for expert guidance.
Gersh is expanding its brand consulting practice to provide tailored strategies that foster authentic connections between brands and consumers in a changing cultural landscape.
Alec Shankman stated that brand clients are successfully leveraging Gersh’s resources to make an impact with consumers, which reflects the increasing demand for expert advisory in branding.
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