Adobe has launched GenStudio for Performance Marketing, allowing creative assets to be sent directly to Campaign Manager 360. This tool enhances collaboration between creative and marketing teams, especially for social media and mobile campaigns using generative AI. Additionally, the new integration with Campaign Manager 360 streamlines CTV campaign activation by enabling ad serving and reporting on Netflix's ad-supported inventory. Users can now track ad impressions for Netflix campaigns directly within the platform, consolidating their video advertising strategies.
Now, you'll be able to automatically send creative assets directly from Adobe to Campaign Manager 360. Adobe GenStudio for Performance Marketing bridges the gap between creative teams and marketing teams...
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