Local advertisers are voicing concerns about declining lead quality blamed on Google's automated ad credit system, which eliminated the option to manually dispute poor leads. Darren Shaw criticized Google on LinkedIn, highlighting how the new system is harming small businesses by charging them for irrelevant leads. In response, Ginny Marvin from Google defended the changes, claiming that the automated system results in more credits being issued. However, advertisers remain skeptical about these assurances as they experience low-quality leads.
Google is definitely evil these days. You thought organic was bad, well now the ads are terrible too. About 7 months ago they removed the ability for advertisers to dispute irrelevant leads in Local Services Ads.
Absolutely abhorrent behaviour from Google taking advantage of small businesses.
Hi Darren, I can follow up with you directly... we actually credit more leads overall now than we did when advertisers had to manually dispute leads.
The new system that launched last July automatically reviews all leads and proactively credits invalid ones.
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