A significant transformation is occurring in online visibility as AI agents are set to replace traditional search engine approaches. The paradigm is shifting from SEO, focused on search engines, to GNR (GPT-Native Referencing), which emphasizes how well an AI understands a brand's context and authority. In this new landscape, brands that effectively combine SEO with GNR are better positioned to thrive, as ongoing integration with search engines still fuels AI model training.
We are entering an era where AI agents - not humans - decide what content surfaces, in what context, and for whom.
SEO builds your public index authority. GNR builds your model-native authority.
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