"GTM Con 2024 has officially concluded its first-ever conference, marking a significant turning point in the world of Web3 marketing. The event brought together over 200 of the crypto industry's leading marketers, growth operators, and founders to explore why go-to-market (GTM) strategy is no longer optional for crypto projects. Hosted alongside DevCon Bangkok, the six-hour, closed-door conference tackled one of Web3's most enduring challenges: despite having groundbreaking technology, many crypto projects struggle with visibility, user adoption, and long-term relevance."
"Organized by Mia P, the founder and CEO of the Web3 go-to-market studio Unhashed, GTM Con 2024 offered a unique and candid platform to discuss the intersection of technology, marketing, and communication in the crypto industry. With no pitch decks, no speculative hype, and no token promotions, the conference focused on the practical aspects of market success: positioning, storytelling, and execution."
""We've seen many crypto projects with exceptional technology fail due to a lack of focus on narrative and communication," said Mia P. "At GTM Con, we set out to challenge the notion that great technology sells itself. Instead, we emphasized that successful projects must invest in clear, credible communication to earn adoption.""
GTM Con 2024 convened over 200 crypto marketers, growth operators, and founders in a six-hour, closed-door event alongside DevCon Bangkok to reframe go-to-market strategy as essential for Web3 projects. Organized by a Web3 go-to-market studio, the event removed pitch decks, speculative hype, and token promotions to focus on practical market success factors: positioning, storytelling, and execution. Workshops stressed that positioning is defined by what projects exclude as much as what they promote to avoid misinterpretation. Panels on token generation events emphasized strategic timing, structured storytelling, and exchange alignment. Founder visibility and personal branding were highlighted as important drivers of credibility and adoption.
Read at markets.businessinsider.com
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