What's behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? | MarTechThe emergence of specialized marketing roles showcases the evolution of B2B SaaS operations.GTM and RevOps engineers play crucial roles in aligning marketing and sales strategies.
An open letter to CEOs and CFOs about GTM | MarTechGTM strategies must evolve from deterministic models to recognize the complexity of market ecosystems.