#gtm-strategy

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fromMarTech
2 weeks ago

How and why awareness, confidence and trust drive GTM outcomes | MarTech

High close rates and faster deal velocity may stem from understanding human psychological states rather than just traditional strategies.
ACT modeling reveals time-lagged effects in sales outcomes, offering predictive visibility and operational leverage.
Traditional attribution tools fail to capture the impact of human factors influencing buyer behavior over time.
Marketing tech
fromMarTech
2 months ago

Real-world insights from deploying custom GPTs for GTM | MarTech

An AI-first buying journey is essential for modern CMOs and GTM teams.
Successful AI integration requires a strategic overhaul of the buyer journey and marketing skills.
AI transforms B2B marketing by enhancing efficiency and personalization in buyer interactions.
fromMarTech
3 months ago

5 signs your GTM is too risky and what to do about it | MarTech

GTM failures result in substantial financial consequences and pose existential risks to companies.
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