helloo Partners with VIOOH to Expand International Digital Programmatic Advertising on its Screens
Briefly

Brazilian media company helloo has partnered with global DOOH platform VIOOH to enhance programmatic advertising capabilities across its 15,000 digital screens. This collaboration will allow both local and international advertisers to access a vast audience of 325 million people monthly in various public spaces, including shopping malls and residential areas. VIOOH's advanced technology will streamline the advertising process, making it more efficient for brands to connect with consumers in high-engagement environments. helloo's expertise in consumer behavior will further optimize advertising strategies in Brazil's diverse market.
We create conversations and capture moments in residential elevators and shopping malls with solutions that emphasise visual impact and bring innovation.
Through our partnership with VIOOH, we have the opportunity to expand these conversations to a global scale, introducing foreign brands at strategic moments of high engagement.
Read at Exchangewire
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