The ad expertly combines Gen Z humor with a serious message that 'Your dog is not the problem. You are'. It's a rare example of PETA's marketing success with millennials, proving simplicity and humor can be powerful.
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The ad expertly combines Gen Z humor with a serious message that 'Your dog is not the problem. You are'. It's a rare example of PETA's marketing success with millennials, proving simplicity and humor can be powerful.