Hong Kong to tap into mainland China's spending power with shopping festivals

The Hong Kong Trade Development Council and the Chinese Manufacturers' Association unveiled retail fiestas on mainland Chinese e-commerce platforms and AsiaWorld-Expo, aiming to promote local brands and leverage mainland market advantages.

The digital fair aims to help Hong Kong businesses understand mainland's e-commerce landscape, emphasizing the need for familiarity with platforms like live streaming, instant retail, and social commerce.

The campaign will focus on six major product categories and involve influencers in live-streaming sessions to promote 60 local brands on e-commerce platforms like Douyin, Taobao, and JD.com.

Read at South China Morning Post