For many creators, TikTok serves as their primary source of livelihood, with platforms like TikTok Shop providing essential income that supports their families and businesses.
Johanna Smarsh emphasized how reliant she is on TikTok for her financial stability, noting that losing that income stream would be 'very noticeable' in her life.
Cody Jay expressed that the potential ban is 'damaging', indicating that without TikTok, he would face tough decisions like downsizing his team.
Some creators view the potential TikTok ban as an opportunity to adapt, suggesting resilience and diversification across multiple platforms for sustained growth.
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