Recruitment poses significant challenges and expenses for HR teams, with employee replacement costs reaching up to 213% of salary for specialized roles. However, adopting a brand-savvy approach can significantly lower these costs. Insights show that job seekers prioritize information from current employees over corporate messaging, and a strong employer brand enhances appeal to top candidates. By blending HR skills with marketing expertise—a concept termed 'Bhranding'—HR professionals can streamline recruitment processes and ultimately drive better ROI for their organizations.
"Recruitment can be both challenging and expensive... replacing an employee can cost a company anywhere from six to nine months of their salary."
"A brand-savvy HR team can help bring these costs down by addressing the key concerns of potential employees and attracting top-tier candidates who are a great fit."
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