How Channel 4 invited the nation to the biggest party that never should've happened

Channel 4 leveraged the Partygate scandal by creating a program that not only entertained but also engaged viewers in a critical national conversation about accountability and justice.

The campaign aimed to position Channel 4 as a leading source of social issue awareness, intending for over 50% of viewers to recognize its commitment to challenging authority.

With a focus on engaging the public, the campaign sought for 70% of viewers to feel that Channel 4 provokes necessary debates on scandals like Partygate.

The strategic blend of broadcast and experiential marketing in the Partygate campaign was designed to achieve high viewership while affirming Channel 4's role as a trusted news source.

Read at The Drum