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#social-media
fromForbes
9 hours ago
Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromMiami Herald
1 hour ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
Digital life
fromForbes
9 hours ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromMiami Herald
1 hour ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
more#social-media
#ai
Marketing tech
fromThe Drum
6 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAol
4 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
fromAdExchanger
16 hours ago
Marketing tech

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
fromresund Startups
1 day ago
Marketing tech

AI & Digital Marketing Day - Shaping the Future of E-Commerce

AI is transforming digital marketing, enhancing customer engagement, campaign optimization, and driving growth.
Marketing tech
fromThe Drum
6 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAol
4 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAdExchanger
16 hours ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromresund Startups
1 day ago

AI & Digital Marketing Day - Shaping the Future of E-Commerce

AI is transforming digital marketing, enhancing customer engagement, campaign optimization, and driving growth.
more#ai
Marketing
fromThedrum
16 hours ago

Across The Desk with Lamar's John Miller

OOH advertising is proving its effectiveness through measurable ROI, driving web traffic, foot traffic, and conversions.
#retail-media
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Online marketing
fromThe Drum
20 hours ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
4 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
#advertising
fromNZ Herald
1 day ago
Media industry

From Dunedin flat to the world: The ad agency that's looking AI in the eye and saying; 'yeah, nah'

Marketing
fromDigiday
17 hours ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromExchangewire
3 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromDigiday
3 days ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
fromNZ Herald
1 day ago
Media industry

From Dunedin flat to the world: The ad agency that's looking AI in the eye and saying; 'yeah, nah'

Marketing
fromDigiday
17 hours ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromExchangewire
3 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromDigiday
3 days ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
more#advertising
fromMacRumors
3 days ago

Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt

The truck's ad features the slogan "It's our HONOR" alongside the phrase "orange to orange," which appears to be a play on the English idiom "apples to apples."
Apple
Web design
fromThe Drum
4 days ago

Expert insights on winning strategies at The Drum Search Awards

Winning entries in awards require understanding essential elements and leveraging technology effectively.
fromThe Verge
3 days ago

The creative software industry has declared war on Adobe

All empires eventually fall, and it seems the creative software industry has collectively decided that Adobe's time has come. The Creative Cloud provider's suite of design tools have been considered the industry standard for decades.
Graphic design
#marketing
Marketing
fromCMSWire.com
8 hours ago

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel provides actionable research and insights for CMOs and customer experience innovators.
Marketing
fromThe Drum
3 days ago

New year's resolutions - How the marketing industry can change its ways in 2026

Marketers must be bolder, braver, and more imaginative to enhance their impact by 2026.
Marketing tech
fromMarTech
3 days ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing
fromThe Drum
5 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromInc
1 week ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromCMSWire.com
8 hours ago

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel provides actionable research and insights for CMOs and customer experience innovators.
Marketing
fromThe Drum
3 days ago

New year's resolutions - How the marketing industry can change its ways in 2026

Marketers must be bolder, braver, and more imaginative to enhance their impact by 2026.
Marketing tech
fromMarTech
3 days ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing
fromThe Drum
5 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromInc
1 week ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
more#marketing
Online learning
fromEntrepreneur
5 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
#geese
Music
fromAV Club
4 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Music
fromPaste Magazine
5 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Music
fromAV Club
4 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Music
fromPaste Magazine
5 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
more#geese
Marketing tech
fromAdExchanger
17 hours ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Media industry
fromAdExchanger
3 days ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
Online marketing
fromInc
4 days ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Marketing tech
fromThedrum
5 hours ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.
Media industry
fromAdExchanger
3 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Marketing tech
fromForbes
3 hours ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
#digital-advertising
Marketing tech
fromwww.marketingdive.com
21 hours ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
fromInc
5 days ago
Marketing tech

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Marketing
fromThedrum
1 day ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing tech
fromwww.marketingdive.com
21 hours ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing
fromThedrum
1 day ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing tech
fromThedrum
2 days ago

Digital publisher audit program launched with ANA support

AAM launched a free digital publisher audit program to combat advertising fraud and enhance transparency in digital media.
Marketing tech
fromInc
5 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
more#digital-advertising
Media industry
fromExchangewire
4 days ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Marketing
fromThe Drum
1 day ago

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.
Social media marketing
fromForbes
1 week ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
fromThedrum
1 day ago

Team One And Lexus Win Adweek Media Plan Of The Year Award

The 'Lexus RC Real-Time Build' campaign received the 'Best Use of Social' award for its innovative approach, utilizing Facebook Live to engage auto enthusiasts in real-time customization of the Lexus RC.
Marketing
fromThe Verge
5 days ago

FTC pushes ad agencies into dropping brand safety rules

The Federal Trade Commission (FTC) and a group of eight states have announced a proposed settlement with big ad agencies that will prevent them from working together to avoid certain platforms like X based on their political viewpoints.
Media industry
Marketing tech
fromMiami Herald
4 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
Marketing
fromMarTech
9 hours ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
Online marketing
fromThedrum
3 weeks ago

MRS Secures 9 Shortlists and Wins Two Prestigious Awards

MRS won Best Local Campaign (PPC) and was runner-up for Best Small PPC Agency at the UK Search Awards.
Marketing tech
fromwww.housingwire.com
4 hours ago

Chief marketing and growth officer model for brokerages

Marketing is now a growth engine for brokerages, driving recruitment, retention, and revenue growth, rather than just a support function.
Marketing
fromThedrum
16 hours ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
fromAdweek
1 week ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Marketing tech
fromForbes
9 hours ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
Marketing tech
fromAdExchanger
16 hours ago

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.
Marketing
fromDigiday
17 hours ago

The World Cup is set to lift demand for digital out-of-home spending

Advertisers are preparing for the FIFA World Cup with a focus on digital out-of-home marketing and experiential activations.
#digital-marketing
Marketing
fromThedrum
1 day ago

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.
Marketing
fromThedrum
4 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing
fromThedrum
1 day ago

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.
Marketing
fromThedrum
4 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
more#digital-marketing
Marketing tech
fromModern Retail
17 hours ago

Modern Retail+ Research: Expectations around AI are straining brand-agency relationships

Agencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.
Marketing tech
fromEMARKETER
17 hours ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
Marketing tech
fromThedrum
20 hours ago

SeenThis joins Ad Net Zero UK and supports drive in the US

Adaptive streaming technology reduces data usage in advertising, enhancing user experience and minimizing climate impact.
Marketing
fromDigiday
3 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Marketing
fromThedrum
2 days ago

Exit Bee hires Neil Stewart as Business Development Director as its client roster grows

Exit Bee enhances online advertising performance with new leadership and innovative ad formats.
fromGamesBeat
3 days ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Marketing tech
fromExchangewire
3 days ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Marketing
fromThedrum
4 days ago

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.
Marketing tech
fromThedrum
3 days ago

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.
Marketing
fromThedrum
4 days ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
Marketing
fromThedrum
3 days ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
Women
fromThe Drum
2 months ago

Resting on our laurels prevents us from identifying new barriers to inclusion in adland

Advertising must move beyond representation to build truly equitable workplaces that address intersectional barriers affecting women, trans, non-binary, and BIPOC employees.
Marketing tech
fromThedrum
4 days ago

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami partners with Reach plc to enhance programmatic advertising solutions across digital platforms in the UK.
Marketing tech
fromThedrum
4 days ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
Marketing
fromForbes
5 days ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
Marketing
fromDigiday
1 week ago

'Fear of believing you're irrelevant': Economic headwinds, global tensions won't keep marketers from Cannes Lions

Marketers prioritize attending Cannes Lions for business growth despite rising costs and geopolitical tensions.
fromFast Company
6 days ago

Adam McKay's new movie offers a glimpse at advertising's final frontier: your dreams

Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
Marketing
Marketing tech
fromExchangewire
5 days ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Marketing
fromThedrum
6 days ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Marketing tech
fromExchangewire
5 days ago

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.
Marketing tech
fromExchangewire
6 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromExchangewire
6 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing tech
fromExchangewire
6 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
fromAdweek
1 week ago

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Erica Roberts led BBH USA into its most successful creative and commercial chapter yet, with 75% year-over-year growth and 27 campaigns launched. Her RFI conversion rate is 100%, with a 78% pitch win rate that brought on new accounts including Arby's, Bacardi, Keurig Dr Pepper, and Kenvue.
Marketing
Marketing
fromFast Company
3 weeks ago

The most innovative advertising and marketing companies of 2026

Brands are increasingly challenged to build genuine connections with consumers amidst cultural skepticism and a saturated media landscape.
Marketing
fromThe Drum
1 month ago

The future of advertising: integrating creativity and technology

CTV platforms enable advertisers to deliver interactive, personalized experiences through data collection and automation, transforming audience engagement strategies.
fromThe Drum
2 months ago

How are agencies making their creative and strategic awards work in their favor?

Winning a prestigious award, such as our recent Gold at The Drum Awards for PR in the Entertainment category, is always a proud moment for us as an agency. It validates our expertise, builds credibility, and sets us apart in a competitive market. We leverage awards as a key part of our marketing and business strategy in various ways. Sharing the win with clients reinforces their choice to work with us - after all, everyone wants to partner with a winner!
Marketing
Marketing
fromThe Drum
2 months ago

Why have the ad agency networks just become 'creative' again?

WPP shifts toward client-centric, unified operations, banning the word 'digital' and reversing decade-long brand competition amid industry pressures and acquisition-driven scale.
Marketing
fromThe Drum
2 months ago

Advertisers turn to performance-based remuneration for ad agencies

Marketers increasingly adopt performance-based remuneration with agencies to boost value, transparency, and alignment; output-based fees as main contracts rose to 28%.
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