Ad fraud significantly affects the digital advertising landscape, causing losses through bots and fake interactions. The Basic Attention Token (BAT) and Brave browser present a solution by creating a new ad model that prioritizes user consent and data privacy. By blocking intrusive ads and rewarding users for engaging with ads they choose to see, the BAT ecosystem limits the potential for fraud. This fresh approach not only protects advertisers’ investments but also enhances the overall user experience by ensuring only real users interact with ads.
Ad fraud exploits the traditional advertising model, leading to lost revenue for advertisers and a poor experience for users; Basic Attention Token and Brave address this issue.
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