How Leveraging Culture and Influencers Can Drive Healthcare Creative | Muse by Clios

"We weren't as relevant as we wanted to be," said Nimit Bansal, Portfolio Lead-Personal Care, Opella. "Everything done on a pretty small budget." The speakers elaborated on how they creatively tied Unisom to the Met Gala, using models to illustrate the theme of sleep versus nightlife without formal sponsorship. Their approach emphasized cultural messaging over direct product promotion, making it feel organic and engaging, rather than a corporate pitch.

"Healthcare is stuck in convention. I want to see unconventional thinking," said Ramon Soto, CMO at Northwell. He emphasized the need for relatable storytelling in healthcare. By breaking conventions, healthcare brands can foster relationships when consumers do not yet need their services, effectively preparing them for those eventual needs.

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