This integration means brands on Shopify can sell physical items directly to users within their Roblox games and experiences without leaving the platform.
Users will see a "Buy Now" prompt next to a virtual product, allowing them to view images of the real-life item and complete their purchase.
Roblox's broader goal is to become a leader in e-commerce by transforming its gaming platform into a 3D virtual shopping mall.
Roblox envisions a future where creators can sell a wide variety of items available at major online retailers directly within the platform.
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