How Roblox's Shopify partnership lays the groundwork for e-commerce in the metaverse
Briefly

This integration means brands on Shopify can sell physical items directly to users within their Roblox games and experiences without leaving the platform.
Users will see a "Buy Now" prompt next to a virtual product, allowing them to view images of the real-life item and complete their purchase.
Roblox's broader goal is to become a leader in e-commerce by transforming its gaming platform into a 3D virtual shopping mall.
Roblox envisions a future where creators can sell a wide variety of items available at major online retailers directly within the platform.
Read at Modern Retail
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