Brands are jumping on the opportunity offered by platforms for brands to speak directly with and to their target audience, distinguishing themselves by bridging the disconnect between hyped-up travel industry and culturally rich experiences for Gen Z.
TikTok has experienced a 410% increase in views of travel content since 2021, with 76% of users likely to book holidays due to recommendations on the platform. #Explore has over 1.3tn uses, indicating the platform's influence.
#TravelHacks have gained popularity, showcasing both helpful and ridiculous hacks. Noteworthy incidents, like the Pillow Hack, highlight the impact of social media on travel behavior and decision-making.
Collection
[
|
...
]