How to build a personal brand that fast-tracks your career
Briefly

Personal branding signifies a deeper value rather than an online gimmick. It is built on trust and positive associations, similar to how celebrities endorse products. A strong personal brand can extend beyond current roles, influencing how others perceive and describe someone. It creates opportunities and builds credibility. In an era dominated by digital presence, conveying the right message online is crucial. Employers prioritize soft skills and look for evidence of these qualities in one's online interactions and professional network, making personal branding even more important.
Personal branding transcends your current role or business, shaping how people describe you when you're not in the room and opening unexpected doors.
In today's AI-driven age, a digital presence speaks before you do, making it vital to cultivate a credible and memorable online footprint.
Read at Fast Company
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