As late as the 1990s, buying and selling sex toys happened almost exclusively in strip-mall stores with obscured windows, purchases secreted in paper bags.
Niche communities found each other and anyone could sell sex toys online to customers shopping from the privacy of their homes.
Challenges persist in the sex toy industry, including the need for founders to protect customer privacy and finding creative solutions to navigate restrictions from financial institutions and social media platforms.
With the right tools, unique product ideas, and research, beginners can successfully build a brand selling sex toys and accessories online.
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